In-House Commercial & Brand Work
Alongside my animation work, I currently work as the Video Content Lead at at Dryft World LTD, producing branded video content across social, web, and campaign channels.
All work shown was created as part of my role at Dryft World LTD.
Clean at DRYFT Speed
A lead product film combining live-action and CGI. I developed the storyboard, directed the shoot at the Millennium Gallery in Sheffield, and oversaw the CGI sections. The film was used as a central sales tool for both customers and distributors, released in October 2025.
Animated Tradeshow Promo Videos
A series of animated promotional videos created to support international cleaning trade shows including Interclean, ISSA Pulire, and CMS.
I storyboarded, directed, and animated multiple videos in Blender, drawing visual inspiration from each host country to support the global rollout of the Dryft machine.
These were produced between 2024–2025.
Flagship Product Walkthrough
In the cleaning industry, sales often rely on live demonstrations to prove a product’s effectiveness. In early 2025, for the launch of this machine, I storyboarded, filmed, and edited an in-depth product sales guide featuring our CEO.
This video became a key resource for onboarding new distribution partners and served as a clear reference point for demonstrating DRYFT’s capabilities.
Product Launch Event Presentation
For the launch of the machine, we hosted an event at the Casa Hotel in Chesterfield in October 2024. I led the technical delivery of the presentation, producing a series of keynote segments that were combined into a single interactive video presentation.
Alongside this, I directed a crew to capture the event for promotional use.
